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Our commitment to getting it right for you and your baby

The Betsi Cadwaladr Infant Feeding Strategic Plan was launched on March 25th 2019

The aim of the Betsi Cadwaladr University Health Board (BCUHB) Infant Feeding Strategic Plan is to promote and support optimal nutrition for babies and infants and ensure families are supported in making informed choices in relation to feeding and nurturing their child, leading to improvements in health and wellbeing. To view the interactive version, click here. Alternatively, you can also download a PDF version available here.

Summary of the Plan

Your Feedback and Next Steps

Films from the launch 

The Betsi Cadwaladr University Health Board (BCUHB) across North Wales also supports the Welsh Government Strategy to promote breastfeeding and recognises that all mothers have a right to make fully informed decisions as to how they feed and care for their babies. BCUHB Breastfeeding Policy Parents Guide. You can find out more about what is going on to support breastfeeding across Wales in the Welsh Breastfeeding Strategy.

Update from BCUHB Infant Feeding Strategic Group.

Two years has now passed since the launch of BCUHB's Infant Feeding Strategy and despite the challenges, significant progress has been made to improve our approach to the health and well-being of our babies and toddlers here in North Wales.

The past year has been particularly difficult for many people, but it is clear that infant feeding has continued to be a high priority, with many initiatives still going forward.

Please see within the link below a few examples of the progress that has been made over the past two years.  Infant Feeding Strategic Group Brief

UNICEF Baby Friendly Initiative

The UNICEF Baby Friendly Initiative (BFI) is globally acknowledged as the gold standard for maternity & community care.

BCUHB is committed to achieving and maintaining accreditation with the UNICEF Baby Friendly Initiative for all hospital and community services and is actively working towards this aim:

  • Betsi Cadwaladr University Health Board are all full accredited with UNICEF
  • The Univerity of Bangor Bachelor of Midwifery course is  accredited with UNICEF
  • Betsi Cadwaladr University Health Board Health Visiting teams are all fully accredited with UNICEF
  • The 3 Betsi Cadwaladr University Health Board Health Neonatal units have committed to achieving UNICEF accreditation

You can find out more about the importance of breastfeeding and the BFI Initiative on the UNICEF Baby Friendly Care guide for parents.